Winston-Salem, NC. March 4, 2025 – Rives Consult, a leader in guiding early-stage medical device companies through successful U.S. market entry, is pleased to announce the appointment of Michael Lamberson as Vice President of Commercialization. With over 30 years of global commercial and operational experience in the medical technology, consumer, and digital health sectors, Lamberson will play a critical role in advancing Rives Consult’s mission to drive market success for innovative healthcare technologies.
Lamberson is a seasoned executive with a proven track record of creating, launching, and scaling brands, products, and services across multiple healthcare verticals, including metabolic disease, women’s health, diabetes, supplements, aesthetics, ENT, orthodontics, and dermatology. Most recently, as Founder of LAUNCHSMITH, a pre and post-launch commercial accelerator, he spearheaded strategic go-to-market initiatives that led to significant growth and successful acquisitions in the healthcare technology space. His leadership in commercialization has been instrumental in driving revenue growth and market adoption for numerous medical innovations.
Previously, Lamberson held key executive roles at leading healthcare and technology companies, including Johnson & Johnson, IQVIA, and several successful start-ups. Throughout his career, he has been responsible for leading global marketing efforts, sales enablement strategies, and operational excellence that have reshaped market landscapes and driven substantial business growth.
“We are thrilled to welcome Michael to the Rives Consult team,” said Rives Bird, CEO of Rives Consult. “His extensive experience and strategic vision in healthcare commercialization will be invaluable as we continue to empower medical device companies with the tools and expertise needed for successful market entry. Michael’s ability to develop high-performing teams and execute bold go-to-market strategies aligns perfectly with our commitment to driving industry innovation.”
Lamberson, a licensed Professional Engineer and Six Sigma Black Belt, , holds a Bachelor of Science in Mechanical Engineering from Clemson University and an MBA from SMU Cox School of Business. His unique blend of technical expertise and commercial leadership will further strengthen Rives Consult’s capabilities in bringing cutting-edge medical technologies to market.
“I am thrilled to embark on this venture with Rives Consult to accelerate the success of groundbreaking medical devices,” said Lamberson. “The prospect of partnering with pioneering early-stage companies and guiding them through commercialization is a compelling opportunity. I look forward to leveraging my experience to drive impactful results and leave a lasting impact on our clients’ success stories.”
For more information, please visit www.rivesconsult.com.
About Rives Consult Rives Consult specializes in commercialization strategy and market access for early-stage medical device companies. With a focus on customer discover, regulatory navigation, clinical trials, market strategy, and revenue acceleration, Rives Consult empowers clients with the expertise and insights needed to bring innovative healthcare technologies to market successfully.