Rives Consult Welcomes Michael Lamberson as VP of Commercialization

A New Era in Medical Device Commercialization

Winston-Salem, NC — March 4, 2025 – Rives Consult, a leader in guiding early-stage medical device companies through successful U.S. market entry, is pleased to announce the appointment of Michael Lamberson as Vice President of Commercialization. With over 30 years of global commercial and operational experience in the medical technology, consumer, and digital health sectors, Lamberson will play a critical role in advancing Rives Consult’s mission to drive market success for innovative healthcare technologies.

Lamberson's Extensive Experience

Lamberson is a seasoned executive. He has a proven track record of creating, launching, and scaling brands, products, and services across multiple healthcare verticals. These include metabolic disease, women’s health, diabetes, supplements, aesthetics, ENT, orthodontics, and dermatology. Most recently, he was the Founder of LAUNCHSMITH, a pre and post-launch commercial accelerator. Here, he spearheaded strategic go-to-market initiatives that led to significant growth and successful acquisitions in the healthcare technology space. His leadership in commercialization has driven revenue growth and market adoption for numerous medical innovations.

Previously, Lamberson held key executive roles at leading healthcare and technology companies. His experience includes tenures at Johnson & Johnson, IQVIA, and several successful start-ups. Throughout his career, he has led global marketing efforts and sales enablement strategies. His work has reshaped market landscapes and driven substantial business growth.

Vision for Rives Consult

"We are thrilled to welcome Michael to the Rives Consult team,” said Rives Bird, CEO of Rives Consult. “His extensive experience and strategic vision in healthcare commercialization will be invaluable. We continue to empower medical device companies with the tools and expertise needed for successful market entry. Michael’s ability to develop high-performing teams and execute bold go-to-market strategies aligns perfectly with our commitment to driving industry innovation.”

Lamberson, a licensed Professional Engineer and Six Sigma Black Belt, holds a Bachelor of Science in Mechanical Engineering from Clemson University and an MBA from SMU Cox School of Business. His unique blend of technical expertise and commercial leadership will further strengthen Rives Consult’s capabilities in bringing cutting-edge medical technologies to market.

A Commitment to Innovation

“I am thrilled to embark on this venture with Rives Consult to accelerate the success of groundbreaking medical devices,” said Lamberson. “The prospect of partnering with pioneering early-stage companies and guiding them through commercialization is a compelling opportunity. I look forward to leveraging my experience to drive impactful results and leave a lasting impact on our clients’ success stories.”

The Path Ahead

As medical technology rapidly evolves, companies need strong leadership. Rives Consult understands this need. With Lamberson onboard, enhanced strategies will be developed to tackle the challenges in the healthcare technology sector. The team will continue to focus on understanding market needs and leveraging data to drive effective commercialization.

Rives Consult believes in using innovative ideas to navigate complex regulations. They are passionate about helping clients overcome hurdles that may stall their progress. This proactive approach is what sets Rives Consult apart in the industry.

Rives Consult's Services

Comprehensive Support for Medical Device Companies

Rives Consult specializes in commercialization strategy and market access for early-stage medical device companies. With a focus on customer discovery, regulatory navigation, clinical trials, market strategy, and revenue acceleration, Rives Consult empowers clients with the expertise and insights needed to bring innovative healthcare technologies to market successfully.

The Importance of a Strong Go-to-Market Strategy

Having a robust go-to-market strategy is essential for any medical device company. A well-defined approach can mean the difference between success and failure. Rives Consult provides tailored solutions designed to help clients gain the competitive advantage they need.

Conclusion

In conclusion, the appointment of Michael Lamberson marks a significant milestone for Rives Consult. His extensive expertise will contribute to assessing market opportunities effectively. The future looks promising as Rives Consult continues to evolve and drive innovation within the healthcare landscape.

For more information, please visit www.rivesconsult.com.